Dream-Racer the remote controlled cars and trucks, that use body movements to make them drive along, are creating masses of interest. The PR and support we are receiving from Bruce at Actinic and Jane at Dexterity has really helped to get the our website ranked in the search engines, blogs and specialist magazines.
The single biggest awareness boost happened on May 9th when Geoff Adams-Spink, Age & disability correspondent, BBC News website, wrote an article about Dream-Racer and featured it on the BBC web site – technology page.
The response was amazing: the phone never stopped wringing and my e-mail box was crammed with requests for info and general encouragement from parents, carers, teachers and other inventors.
By Tuesday afternoon the article had been picked-up by bloggers all over the world and our story, cap and car pictures began to appear on a huge number of sites. That afternoon I did a live radio interview Irish radio and then two film production companies approached us to do a short documentary. No pressure !!!
All of the media attention and PR is helping to kick-start sales. QED, our sales partner covering UK and Ireland, are excited by their results since the launch of Dream-Racer’s at Naidex 2007.
Thanks to everyone out there for supporting Dream-Racer.